Mkt 4-2 milestone: promotion and price

  

In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection Gourmet truffles with fruit, herb, and flower extract infusions

  

3. Promotion: Recommend marketing communication channels for your chosen product. Specifically, address the following:

A. Recommend two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona.

B. Draft this portion of the project as part of the Module Four milestone, and after you receive feedback from your instructor, revise your marketing communication channel selections as needed for inclusion in your project submission.

  

4. Price: Consider how pricing for your chosen product should be set. Specifically, address the following:

A. Explain how one of the following is used to determine the approach to pricing for any offering.

§ Company profitability

§ Competitor pricing

§ Target market price sensitivity

B. Identify which one of the four basic pricing strategies you feel is most appropriate for your chosen product and persona from the Module Two milestone. Describe the general advantages and drawbacks of that pricing strategy.

C. Draft this portion of the project as part of the Module Four milestone, and after you receive feedback from your instructor, revise your pricing strategy selection as needed for inclusion in your project submission.

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